A program designed to equip micro-entrepreneurs with fundamental business skills and tools to grow or start their business

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The Hustle Economy is an entrepreneurship curriculum designed to teach participants fundamental business skills, while equipping them with the tools to succeed. Starting with identifying your personal strengths and skills that compliment your existing business or new hustle, learning how to acquire the proper compliance, and building out the processes and procedures that will ensure business success through consistency. The objectives are to teach participants essential business skills, while providing a step-by-step process for them to start or grow a successful and scalable hustle.

 Hustle Economy Curriculum 


Module 1: Your Personality & Business 

1. Introduction to The Hustle Economy

2. Business partners & personality types

3. Daily business journal​


Module 2: Got To Be A Visionary To Make It Less Scary

1. Vision board​ benefits

2. Mind mapping your business needs

3. Goal setting with the pyramid goal


Module 3: Understand Your Customer & Make More Money

1. Introduction to market research (primary & secondary)​

2. Utilizing competitive research

3. One-page marketing plan (1 of 3; Avatar)


 Module 4: Show The World What You Got


1. Introduction to freelancing platforms

2. Portfolio buildout (1 of 2)

3. Marketing plan (2 of 3; Marketing Message)


Module 5: The Blueprint To Your Hustle

1. Utilizing the Customer Journey Map tool

2. Creating A Service Blueprint to understand your processes

3. Breaking down processes & procedures

4. Developing Standard Operating Procedures (SOPs)


Module 6: Stop Taking Chances & Understand Your Finances


1. Pricing strategies & models

2. ​Pricing for services

3. Introduction to financial modeling

4. Utilizing financial projections

 Module 7: Scaling Through Automating or Outsourcing


1. The necessity of a "Systems Mindset"

2. Best time to optimize your business

3. Prioritizing your processes

4. Identifying issues in your processes ​

5. Optimizing through automation or outsourcing


  Module 8: Take Your Hustle Out The Hood

1. Marketing plan (3 of 3; Media mediums)

2. Legitimizing your hustle

3. Separating business & personal finances 

4. Leveraging credit as a business asset 

5. Finish & post portfolio

  Module 9: Productizing Your Service (BONUS)

1. Introduction to Productization

2. Designing your solution

3. Standardizing your business

4. Mapping out your operation

5. Building systems for a productized business

6. Connecting all the pieces

Frequently Asked Questions

Program Length & Launch

The Hustle Economy 2.0 will be launching in February, 2022. The program will be completely digital and participants will be able to take the modules at their own pace. 


The program will be priced at $998 Early Bird Special  ($1,996 Value)

*limited scholarships will be available*

How can I contact the organizer with any questions?

You can contact Alex Lam at (


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